brand connotation

the chinese name of qoros is “观致”. in chinese, “观” means learning, insight and absorbing widely from others’ strong points, while ”致” means perfect, limitation and difference.qoros is a brand of neatness and beauty for its grand view.

the english name “qoros” is a brand new word that especially designed for the brand.q means quality. on the other hand, the pronunciation of the word qoros sounds similar to the greek word “khoros”, which means “harmony”.